Google GFiber - Internet For You

3-tier product campaign, 3 musical genres and themes

GFiber sells three tiers — Home, Edge, Core. The campaign needed each to feel distinct without fracturing the brand. I wrote three musical themes across three genres, one per tier, each engineered to work two ways: standing alone when a film featured a single tier, and transitioning cleanly when a film moved between them. Every theme resolves into the same sonically-branded GFiber end tag — so however the campaign was cut, it always landed as one idea.

CREDITS

Client: Gfiber
Studio: BUCK (Sydney)
VO Artist: Caety Sagoian
VO Casting: The Booth of Us
Music, Sound Design, VO Production, Final Mix: Ambrose Yu