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Duolingo · COMMERCIALMusic & sound design · Ambrose YuSix feature launches. The new “thing” changes every time — the fun underneath never does.
Every launch has a similar problem: make a new thing feel new, without it sounding like it came from somewhere else. So each spot is the same base with one thing on top — orchestral weight for chess, explosive fun for the music library, Super's electric edge for Family Plan.
2024Duolingo music library gets some pop music!
A pop library arrives. Music edit and sound design for explosive fun.
2022The new Home Screen
Something new, in the classic Duolingo sound
2025Chess on Duolingo!
Orchestral flair added to for some extra epic’ness and extra sophistication 🧐
2022Super Duolingo Family Plan
A family plan for Super Duolingo. So the sound is Super too with the warmth and fun of the Duolingo sound
2024Introducing Adventures (mini-game)
Built in the world of Duolingo Adventures music with more dynamics and storytelling
2022A new Learning Path
Classic Duolingo sound built off of the New Home Screen ad with a little more excitement