A three-tier product campaign featuring genre-diverse musical themes

To highlight the 3 tiers of Gfiber (Home, Edge and Core), the goal was to create a distinct musical themes across different genres for a multi-tier product campaign—each reflecting the unique positioning of its respective tier while maintaining cohesive branding elements. The musical themes were carefully crafted to be used modularly and flexibly when featuring a single tier or when transitioning between tiers in a single film. And finally all musical themes conclude with a seamless transition to a unifying, sonically branded GFiber end tag.