Google GFiber · CommercialGFiber — Internet For You
Three-tier product campaign.
Three musical genres and one brand.
GFiber sells three tiers: Home, Edge, Core. The campaign needed each to feel distinct without fracturing the brand. I wrote three musical themes across three genres, one per tier, each engineered to work two ways: standing alone when a film featured a single tier, and transitioning cleanly when a film moved between them. Every theme resolves into the same sonically-branded GFiber end tag — so however the campaign was cut, it always landed as one idea.
Core
Lo-fi downtempo beat for the casual user looking to unwind from a long day.
Home
Upbeat, Google-y, mixed genre jazz for the chaos and surprises of everyday life.
Edge
Fast-paced, fun, driving electronic beat for the power users who need the speed
All three tiers in one
CREDITS
Client: Gfiber
Studio: BUCK (Sydney)
VO Artist: Caety Sagoian
VO Casting: The Booth of Us
Music, Sound Design, VO Production, Final Mix: Ambrose Yu